- April 19, 2012
- by lwinkler
Officially goes live in time for Earth Day 2012
Greensboro, NC, April 19, 2012 — Columbia Forest Products announces the launch of a new consumer-oriented website focusing on the visible and invisible benefits of PureBond® decorative hardwood plywood panels.
The new website PureBondPlywood offers information, inspiration and answers for homeowners, consumers, woodworkers and others who are interested in building, remodeling or doing DIY projects using quality wood panels.
According to Todd Vogelsinger, Columbia’s Director of Marketing, “These days, when people make the hard decision to invest in their home or in new furnishings; they want to make sure they’re receiving the best value possible.”
“Our new tagline, ‘Everyone Deserves Quality™,’ is being introduced with the new PureBond website, and expresses the message that PureBond plywood is the highest-value option for consumers who seek beautiful, North American-made, all-wood materials with zero added formaldehyde to be used in their furniture, cabinetry and fixtures,” he said.
“They’ll appreciate the difference while they live there, and in the case of cabinetry and built-ins, they’ll offer excellent selling points when they go to sell their home,” Vogelsinger added.
PureBond® plywood offers the beauty and enduring quality that can only be found in real hardwood panels. But PureBond is also a healthy choice for homeowners and their families because it is made with an EPA award-winning, soy-based no added formaldehyde technology.
Targeting Today’s More Careful Customer
The PureBond consumer-focused website is being launched at a time when the residential housing industry is emerging from an extended period of stagnation; there is renewed interest in buying new homes or undertaking remodeling projects, but with a few new caveats.
While kitchen cabinets, shelving and other furnishings are still at the core of the home planning and design process, many consumers are looking for the rich, warm appeal of American hardwoods while balancing quality and cost, plus eliminating any potential sources of indoor air pollution like volatile organic compounds that can off-gas from inferior composite wood products. PureBond panels satisfy these requirements and more, as the website explains.
Product and Fabricator Sourcing
The site includes easy search tools for locating qualified PureBond Fabricator Network members, along with information on PureBond® products that are stocked at most Home Depot stores across the United States and Canada. A growing number of profiles of fabricators who are members of PureBond Fabricators Network will be added to the website in the coming months.
Product and Process De-Mystification
The new PureBond website helps take the complexity out of the shopping process by providing answers for people who are looking for education and guidance.
For example, the website contains a robust “design inspiration” zone that provides ideas for their cabinetry, closet and storage systems, built-in case goods and furniture – even wall panels. Users can view uses of the hardwood plywood panels, along with browsing an extensive image gallery of inspired installations.
Ideas and Fun
A new, virtual “PureBond® House” helps visitors visualize their options for using PureBond panels in the kitchen, family room, home office, bedrooms and nursery, bathrooms, the laundry room and other spaces through cabinetry, closet and storage systems, built-in case goods, furniture and wainscoting.
Other project planning resources on the website provide “how-to” guidance for kitchen layouts, remodeling and measuring tips, and wood finishing guidelines.
Celebrity Woodworking Expert
Of particular interest to the woodworking DIY community is a special section of furniture plans and project guides developed exclusively for PureBond by Ana White, whose blog, Ana-White.com, is the web’s most popular source for handmade furniture plans.
Unique PureBond Veneer Core Panel Attributes
While PureBond® “all-wood” veneer core panels carry the timeless warmth of real wood in traditional or contemporary styles, they also offer strong, durable performance that is highly suited for cabinets, closets, shelving, bookcases and other furnishings – especially when compared to panels made out of particleboard, MDF or other “manufactured wood” materials.
For bathrooms, laundry rooms and other “damp” environments in particular, PureBond® panels feature water resistance properties superior to particleboard and other alternative panel constructions.
Something many people learn about after the fact is the relative weight advantage of PureBond veneer core panels and the finished goods that are built with them. It’s about 30% lighter than comparably-sized composite materials, which can make a big difference when handling panels during fabrication, installing cabinets, or just moving furniture around.
Another important benefit of PureBond products is their reputation for being a healthy, greenchoice. Because of their formaldehyde-free nature, they are particularly well-suited for homeowners who are concerned about healthy indoor air quality (IAQ) for themselves and their families.
Healthy IAQ is important because indoor air can be two to five times more polluted than the outside air. Not everyone notices the symptoms of poor indoor air quality, although some people may be more susceptible to upper respiratory tract infections. Dizziness, nausea and asthma are other, more serious symptoms that may result from poor indoor air quality.
Visitors to the new website can order a free 6″ x 6″ sample PureBond panel to “see, feel and touch” the quality and craftsmanship that goes into making this healthy, family-friendly hardwood plywood product.
About Columbia Forest Products
Established in 1957, Columbia Forest Products is North America’s largest manufacturer of decorative hardwood plywood and hardwood veneer. It is a leader in sustainable forestry, as well as in developing innovative and environmentally friendly technologies and products for healthy indoor living.
Columbia Forest Products has provided fine decorative hardwood plywood veneer panels to North American fabricators for 55 years. The company is committed to offering the industry’s widest product selection, manufactured in efficient, technologically advanced mills, and backed by exceptional service and product support.